Experian Hitwise, AdGooroo Combine Data to Provide End-to-End Competitive Intelligence Services for Search Marketing

Wireless News
01-03-2011
Experian Hitwise, AdGooroo Combine Data to Provide End-to-End Competitive Intelligence Services for Search Marketing
Type: News

Experian Hitwise, an online competitive intelligence service, and AdGooroo, a provider of digital marketing intelligence and keyword tools, announced a global agreement to jointly offer customized research and analysis services.

AdGooroo's advertiser intelligence data provides impression- based competitive intelligence on pay-per-click (PPC) and online ad display campaigns. This complements the online consumer behavior insights mined from Experian Hitwise's sample of 25 million Internet users worldwide. Together, the two data sources offer the first ever set of end-to-end digital marketing insights that track consumer and advertiser interactions from initial impression through action.
"As search marketing grows more sophisticated, the ability to correlate competitive advertiser behavior with its impact on consumer search behavior offers advertisers a tremendous advantage," said Luke McGuinness, vice president, partnerships and product management, Experian Hitwise, a part of Experian Marketing Services. "This relationship provides marketers and agencies with the means to get a full view of both advertiser and consumer behavior."

"The combination of these two powerful data sets helps brand marketers understand both how effectively their paid search campaigns are being managed as well as how to tap into the full potential of every marketing dollar," said Richard Stokes, founder and CEO of AdGooroo. "This brings the industry one step closer to achieving full transparency into the often complex relationship between audience and advertiser."

This research will help clients optimize their online advertising campaigns by more effectively analyzing how competitors manage their campaigns, including analysis of keyword selection, coverage management, and campaign performance. The integrated custom offerings from AdGooroo and Experian Hitwise will be available globally.

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